Sustainability

Competing for a Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability 15 November 2010 “Competing for Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability” is a new report by ICD research that analyzes how airports industry supplier companies perceive sustainability; the specific marketing strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; green marketing budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading marketing decision makers. Buy online from $2000